Video deck review: Edify, v1 + final
Founder Kristen Gallagher gives us a rare look at a successful seed deck, its never-pitched predecessor, and the decisions she made that led to a successful fundraise
It’s been so long since we did a pitch deck review! I’ve been busy writing Automatter, a newsletter about automation and process design in the surprisingly-manual world of venture capital, but I had an opportunity to do a unique deck review that I couldn’t pass up. This one is different from my previous deck reviews in every way.
It’s in video form.
The final deck has virtually no visual elements.
It’s a team effort.
This is a rare gem. Edify founder Kristen Gallagher pitched the deck and analyzed it with me. Then we went from a great deck review to a legendary one with a walk through the original, never-pitched version of the deck and the stories of how she went from a pitch that was already pretty good to a unique, super-streamlined deck that paved the way for a $2M seed round.
Check it out below. We start with the pitch, we move from pitch to analysis at 9:40, and then we rewind to v1 at 21:13.