I’ll be the first to admit, I’m a horrible brainstorming partner. Part of it is, on the continuum I am in the ‘wartime CEO’ range.
It’s also because I’ve found experienced teams aren’t solving for a true unknown in most cases. That applies double here.
Invaluable feedback. Thank you Jake.
A couple of suggestions for growth ripped right from Red Bull’s playbook. It will be hard to get a mother’s group to ban the app (like RB did) but you can target users at “point of use”. Sub-sub-genres (meditation for moms who like sewing, kids stories for special needs) can give you the affinity (like RB dropping product at raves) to get content and rabid fans. String those together to ‘trade up’ to larger networks.
Thanks for sharing, Jake. This is valuable information.
I have a question for you regarding the first section on COVID-19. Do you and your cohorts think the "valuation slide" that is/will be occurring will bring us back to "normal" valuations from a decade ago, or do you think they will still have a gap (either higher or lower) from where they were?
In other words, is this a return to normalcy - or are we heading into a "new normal" for valuations?
I’ll be the first to admit, I’m a horrible brainstorming partner. Part of it is, on the continuum I am in the ‘wartime CEO’ range.
It’s also because I’ve found experienced teams aren’t solving for a true unknown in most cases. That applies double here.
Invaluable feedback. Thank you Jake.
A couple of suggestions for growth ripped right from Red Bull’s playbook. It will be hard to get a mother’s group to ban the app (like RB did) but you can target users at “point of use”. Sub-sub-genres (meditation for moms who like sewing, kids stories for special needs) can give you the affinity (like RB dropping product at raves) to get content and rabid fans. String those together to ‘trade up’ to larger networks.
Thanks for sharing, Jake. This is valuable information.
I have a question for you regarding the first section on COVID-19. Do you and your cohorts think the "valuation slide" that is/will be occurring will bring us back to "normal" valuations from a decade ago, or do you think they will still have a gap (either higher or lower) from where they were?
In other words, is this a return to normalcy - or are we heading into a "new normal" for valuations?